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A repeating pattern of the Evocative logo, branded photography, and two of their taglines: "Complexity, simplified," and, "IT more human."

Expanding the identity of a data center leader

Evocative is a global data center company. In 2022, the company updated its marketing strategy to pursue an, “IT, More Human,” brand essence. Concentric assisted the Evocative marketing team in translating this new marketing strategy into visual identity updates, brand guidelines, and document templates. We also provide ongoing design support to the team.

Services

Brand Extensions, Print Materials, Presentations, Environmental Signage, Design Support for Marketing Teams, Illustration, Social Media
Various sales one-pager designs with consistent branding.
"Personalized Service, Unmatched," in a glowing orange holding shape over a branded pattern based on the Evocative logo.
A woman writing on a whiteboard with a branded glowing orange frame highlighting her hand.
A set of 20 custom technology icons.
Social media post designs featuring a variety of images and a consistent branded look.
Color palette of various shades of blue and teal with a bright orange accent.
A data center with a graphical glowing treatment that says Infrastructure Driven.
Simple, minimal, professional letterhead and business card designs.
Three styles for primary, secondary, and tertiary logo lockups featuring example Evocative programs: Evocative Cares, Metal, and Public Cloud Connect.